All web optimizer knows the true value of the page title in your optimization work. It is one of the labels to which Google attaches utmost importance. Precisely, the semantic web, implies a greater emphasis on everything that makes the meaning of each page. Mean, Google will try to understand what it is about the page that has been indexed. And for this, it will be worth of certain resources. The title of the page will become then, one of the most esteemed… It is clear then that the selection of the appropriate title is one of the details that indicated us greater amount of qualified traffic that will be transformed into visits that actually carry out the action proposed by our page: buying a product, download a program, or whatever we want them to do.

The selection of the page title is no easy task. It is imperative to select the title of the page with the same care that we selected keywords. Incidentally, the best strategy is to have a page specific to each keyword which we aim. To create our site surely we have drawn up a list of major keywords. This does not mean that they are with them that we will stay over time. But they are a good starting point.

This list of keywords will be which largely guide the content we create for our website. I.e. that our efforts will focus on trying to make it clear to Google that our website is specifically. We have to find a differential value of our competitors. And for this purpose it serves the page title which shall demonstrate in finished form to which we are dedicated. See it with an example. If our main interest are the news of the Arab world, and that’s one of our keywords, (Arab News), it is essential that we have a page entitled the Arab world news. If we depend only on the content, Google might interpret that we speak of Arab culture or music or politics, although not our main interest is to leave listed in the pages of results of news in the Arab world. Therefore, so there are no misunderstandings, we always have pages titled with the main keywords. The secret is to be clear our objective, i.e. for which keywords we want exit first listings. It would be an unforgivable mistake not to have a page titled how these key words with which we wish to achieve a positioning in search engines in the first positions.

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